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Don’t rely on social media for clients

All too often I speak to  business owners who are only using social media platforms for marketing their goods and services and ignoring more traditional forms of marketing.

This is a big mistake! You should have a marketing plan and in that plan list all the activites you could do to capture new clients and raise awareness of your business.

Acitivites might include

  • Networking– a great way to build your local contacts and raise awareness of what you do
  • Support a local charity– think about what aligns with your business and target customer
  • An event – invite exsisting customers and allow them to bring a guest and also other local companies or potential clients
  • Local Radio– most are always looking for participants for their shows
  • Business Exhibitions – a great way to meet lots of new contacts in a day and find new strategic alliances
  • Business Awards– a great profile raiser and a way to really put you and your business on the map
  • Live Video and You Tube – make sure you have some videos on You Tube and you can use live video on Facebook too

Social Media is just one type of marketing – so remember -do not put all your eggs in one basket!

 

 

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