We are living in a digital fast paced society and many small business we work with have told us social media is not worth the effort! The main complaint is lack of engagement and no clear return on investment.
However do consider the following reasons to ensure you do have a presence on social media.
Why you do need a presence
You could find you are faced with losing customers or not gaining new customers if you have no presence on social media. Over 95% of consumers search for what they want on social media platforms. This means if you do not have a presence you could be missing out on new clients. Existing customers also need to be kept updated on goods and services.
Choose platforms carefully
You do not need to be every single platform. Think carefully which ones will work for your business. Its better to be on one or two platforms and do them well than several done badly because you don’t have the time. We recommend really considering which platforms will work- the 4 main ones are now Facebook, LinkedIn, Twitter and Google Plus. Instagram is also a main players with 15-30 year olds and Snap Chat and Whats App
You can also use these sites for competitors research, information on the latest news and views in your industry and to promote your news, products and services.
Create useful content
Focus on the content on your website and making that central to your business. When using social media feed back to that as this will help increase your site traffic – a major advantage of social media.
You need to bother about social media, its not going to go away, and in fact will get increasingly more sophisticated as we progress further into the digital age. You need to care about it, you need to make sure your message is clear and your interaction is high.