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Content Waterfall Creation

Content Waterfall Creation



Content Creation for your waterfall

So think big piece of content then distribution in a variety of formats.

  1. Create Questions – Consider
  • Industry news
  • Frequently asked questions
  • Trending topics
  • Which blogs are being read?
  1. Create Google alerts
  • Set up alerts for topics in your industry with Google Alerts . Set alerts for online mentions of:
  • Your name and business name
  • The products and services you sell
  • Industry news and key words
  • Your competitors
  • Alerts can help save you time as articles come to you!
  1. Create your flow
  • From the big content -add to your waterfall with smaller pieces of content
  • This could be
  • Quotes/Tips/How tos/Images/Short video less than one minute
  • Make your audience laugh!
  1. Use quotes from your blog
  • Use quotes from your blog/testimonials on your website. Pick out the useful tips and snippets.
  • Repurpose old content
  • Update it
  • Make it current for now
  1. Get organised
  • Set aside time to create your content plan and calendar.
  • Once you have this in place you can schedule posts in Hootsuite or Buffer.
  • Later is good for Instagram
  1. Check your analytics

Check what posts are performing well and you will be clearer about what your audience is responding to.




©DebbieGilbert Viva Business Support 2020

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