Testimonials are a vital part of your ongoing marketing. A recent survey by Podium suggests that 93% of people say online reviews do impact their purchasing decisions.
Reviews and Testimonials are only valuable when they are honest, clear and unbiased and show the clear details of the person who has reviewed your business.
Written testimonials (a client may send this via email or card) are useful and just ask permission to copy it on to your website or post on to social media.
The Process for gaining reviews/testimonials
- When you take on a new client ask what social media they use.
- Make sure your social media links are clear on your website/business cards and email footers
- When you have finished a job – email or give a card to a client and ask them to leave a review, being mindful about what social media they use. Suggested wording
Our goal is to provide the very best service. We are looking to gain feedback on our service and we would be incredibly grateful if you could take a few minutes to write a review on Facebook or Google.
For Facebook CLICK HERE
For Google CLICK HERE
This will allow others to recognise the value we provide. We are always looking for ways to deliver the very best customer service so if there is any aspect if our service you feel we could improve on please email us.
- If you can get a video testimonial or photos of a happy customer this will add to the credibility. Before and after videos for some businesses are very powerful. The type of review that works best will depend on your business ask clients to record them and sent them to you, you can record them or use a website to collect them. Try https://verifiablee.com/ allows up to 3 on the free plan. You send clients a link they record and it sends it to you.
- Incentives to leave a review can also work well for example a discount or special offer or small gift.
- You can send a hand-written note cards or an email thanking the customer for the business and leaving the details of where they leave a review.
- Use waiting areas. For example, you can have a tablet/cards set up to leave reviews the minute they are finished.
Where to put reviews/testimonials
Ensure you have them on your website with an actual person’s name and if possible a link to their website if they are B2B. Otherwise they do not look credible and can actually be quite damaging.
Put testimonials on the pages on your website which are part of your conversion process. Most businesses have a testimonials page so unless your prospects click on that they won’t see them, so add them onto other pages and link them back to the testimonials page.
Using them in such a prominent way will encourage people to use your service.
Get regular new testimonials and update your website with them, this acts as fresh content.
Add your reviews into your social media feeds – screen shots, shares etc
Reviews on Google provide valuable information about your business to both you and your customers. Business reviews appear next to your listing in Maps and Search and can help your business stand out on Google.
Make sure you verify your business, so your information is eligible to appear on Maps, Search, and other Google services. Only verified businesses can respond to reviews.
If you see a review that’s inappropriate or that violates Google policies, you can flag it for removal.
If you have a Facebook page and are setup as a local business, you can add a review tab to your page. If people leave a negative review respond to it, you can also flag anything suspicious with Facebook reviews.
You must be a 1st degree connection. Send a request and ask. Valuable for gaining additional search,
Industry review sites e.g Trip advisor, Yelp,
Keep on track and respond to reviews
Make sure you know what is being said about your business Setup daily notifications via email on Google Alerts for a variety of applicable terms in order to keep track of brand mentions, including your name, business name, brand, and specific product names plus the word review.
Whenever you come across a negative review about your business, it is essential that you respond to it. It is so important that you are seen to be dealing with it. Offer help to solve the problem and contact them asap. Potential customers will see you how much you care. This helps leave a positive impression about your business.
©Viva Business Support Debbie Gilbert