Why you need a website?
In my view a website is essential as you need to reach potential customers through the search engines, social media and a place for existing customers to buy products or services.
Most people search for what they want online, and you are not there you will miss valuable business.
If you don’t have an online presence, it’s more than likely that a potential customer will pick a competitor that does.
Your website domain name
Choosing a domain name for your website is vital to produce great results that will drive traffic to your web page.
Don’t pick anything too long or anything too like anyone else. Choosing a domain name that is same as or quite similar to another well-known trademark, may lead to legal action. And if it’s a big brand, you might face a big penalty or get sued. So, it’s always recommended to check for existing Trademarks before choosing a domain name. Also check if you can use the domain name on social media.
The wrong domain selection can get you into trouble and cause you much difficulty later on. Most importantly, a right domain name selection may increase your opportunities for getting better Search Engine Results Page (SERP) rankings. Taking time to research and learn the history of your domain will be imperative to your long-term success.
Make sure you do a background check. If you are preparing to buy a domain name, you really need to check domain names for a history of problems before you risk your online business future.
Sometimes a domain may have been used before and could be blacklisted by Google. You can check on Site Checker
Register it with a domain service such as Fast Hosts or 123 reg, com and you may decide to buy the .com and .uk and other combinations. I would recommend both the .co.uk and .com.
Building your website
After your have chosen a simple domain name, with nothing to long or complicated and made sure it makes sense then you can start to build your website.
When it comes to designing and building a business website, you have three options.
- If you have some great technical skills you could build it yourself!
- You can buy a DIY template builder
Low-cost DIY websites, usually include web building, hosting and a domain name, are largely made from simple templates, which you customise yourself. I wont name any as the market changes but the prices is generally very low because you have to pay for the extras that actually make the website work well – e.g. search engine optimisation and features such as additional storage and bandwidth.
Plus, on a free or low cost platform site your customers might be subjected to adverts. I have worked with a lot of businesses over the years who have started on these platforms and they are not getting found on Google and they are restricted by the themes provided. Make sure you add on SEO packages to any of the self build plaforms.
- You can go to a website design agency and get them to do it for you.
Many companies have lowered their fees over the years as the market has become more competitive, so you can find companies offering competitive prices for website design.
If you have anything complicated and want an ecommerce store for example then it worth getting quotes from companies who know this market well and can provide you with a website which performs well. Always get a site you can update yourself. We also offer a service where we build wordpress sites for you so just email for quote.
Keep your website updated
The most important thing once the site is built is keeping it updated. All too often sites are left unloved. Updating with fresh content is so important. So include website updates as part of your ongoing marketing maintenance.