01442 382682

Author Archives: Debbie

A-Z Marketing Channels

A-Z Marketing Channels

  Featured in my book The Successful Mumpreneur is this list of marketing channels – its an A-Z list of marketing ideas you can try for your business. Marketing can seem overwhelming so pick off this list the channels you think will work best for your business.  Make sure you test and measure the effectiveness.… Continue Reading

Why you need a website

Why you need a website

Why you need a website? In my view a website is essential as you need to reach potential customers through the search engines, social media and a place for existing customers to buy products or services. Most people search for what they want online, and you are not there you will miss valuable business. If… Continue Reading

Twitter Tips

Twitter Tips

Twitter Tips Is Twitter dead? No – its very much alive but its how you use it that counts. Here are my Twitter tips based on my usage over the past 12 years. Back ground to Twitter Twitter has been around since 2006 and I have built up an engaged following which has led to… Continue Reading

How to collect reviews and testimonials

How to collect reviews and testimonials

  Testimonials are a vital part of your ongoing marketing. A recent survey by Podium suggests that 93% of people say online reviews do impact their purchasing decisions. Reviews and Testimonials are only valuable when they are honest, clear and unbiased and show the clear details of the person who has reviewed your business. Written… Continue Reading

Content Waterfall Creation

Content Waterfall Creation

    Content Creation for your waterfall So think big piece of content then distribution in a variety of formats. Create Questions – Consider Industry news Frequently asked questions Trending topics Which blogs are being read? Create Google alerts Set up alerts for topics in your industry with Google Alerts . Set alerts for online… Continue Reading

How to progress your business during Coronavirus outbreak

How to progress your business during Coronavirus outbreak

  Most solopreneurs work from home. They don’t employ staff and rely on networking events to be their contact with other people. Networking events provide support, referrals, ideas and a chance to meet with other business owners. Many of these events have now been suspended. The self-employed will be the most affected financially. They do… Continue Reading

Is Social Media Worth the Effort?

Is Social Media Worth the Effort?

  We are living in a digital fast paced society and many small business we work with have told us social media is not worth the effort! The main complaint is lack of engagement and no clear return on investment. However do consider the following reasons to ensure you do have a presence on social… Continue Reading

Don’t rely on social media for clients

Don’t rely on social media for clients

All too often I speak to  business owners who are only using social media platforms for marketing their goods and services and ignoring more traditional forms of marketing. This is a big mistake! You should have a marketing plan and in that plan list all the activities you could do to capture new clients and… Continue Reading