How to collect reviews and testimonials
Testimonials are a vital part of your ongoing marketing. A recent survey by Podium suggests that 93% of people say online reviews do impact their purchasing decisions. Reviews and Testimonials are only valuable when they are honest, clear and unbiased and show the clear details of the person who has reviewed your business. Written testimonials (a client […]
Why you need a website
Why you need a website? In my view a website is essential as you need to reach potential customers through the search engines, social media and a place for existing customers to buy products or services. Most people search for what they want online, and you are not there you will miss valuable business. If […]
A-Z Marketing Channels
Featured in my book The Successful Mumpreneur is this list of marketing channels – its an A-Z list of marketing ideas you can try for your business. Marketing can seem overwhelming so pick off this list the channels you think will work best for your business. Make sure you test and measure the effectiveness. My A-Z […]
What is your digital footprint?
What does your online footprint share about you and your business and why is this important. How you appear in search results and what is indexing could be the difference between winning and losing a new client. If you are a job seeker it could mean not being offered a job! How to check your […]
Why every SME should leverage LinkedIn
I am a massive Lover of LinkedIn! My affair began with the platform back in 2008. Using LinkedIn almost everyday has paid dividends for my business. Back in 2010 I started running training courses and showing other SME’s how I leveraged the platform. Over the years we have seen the birth of so many LinkedIn […]
Don’t rely on social media for clients
All too often I speak to business owners who are only using social media platforms for marketing their goods and services and ignoring more traditional forms of marketing. This is a big mistake! You should have a marketing plan and in that plan list all the activities you could do to capture new clients and […]
Buying Motives – Understanding your clients mindset
Wouldn’t it be great to get into the mindset of your customers? Understanding their thinking is so important before marketing to them. The research you do will help make your marketing more effective. By matching your prospects needs to your messaging will help your business to resonate with them. The reasons why you think you […]
Content Waterfall Creation
Create Questions – Consider Industry news Frequently asked questions Trending topics Which blogs are being read? Create Google alerts Set up alerts for topics in your industry with Google Alerts . Set alerts for online mentions of: Your name and business name The products and services you sell Industry news and key words Your […]
Is Social Media Worth the Effort?
We are living in a digital fast paced society and many small business we work with have told us social media is not worth the effort! The main complaint is lack of engagement and no clear return on investment. However do consider the following reasons to ensure you do have a presence on social media. […]
Hashtag Help – How best to use Hashtags in Social Media
It is important to have a hashtag strategy when using social media. Here are some ideas of how best to use hashtags in your social media posts. What is a hashtag? Using the # symbol before a key word, these hashtags connect social media content to a specific topic, event, theme or conversation. It makes […]