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Don’t rely on social media for clients

All too often I speak to  business owners who are only using social media platforms for marketing their goods and services and ignoring more traditional forms of marketing.

This is a big mistake! You should have a marketing plan and in that plan list all the activites you could do to capture new clients and raise awareness of your business.

Acitivites might include

  • Networking– a great way to build your local contacts and raise awareness of what you do
  • Support a local charity– think about what aligns with your business and target customer
  • An event – invite exsisting customers and allow them to bring a guest and also other local companies or potential clients
  • Local Radio– most are always looking for participants for their shows
  • Business Exhibitions – a great way to meet lots of new contacts in a day and find new strategic alliances
  • Business Awards– a great profile raiser and a way to really put you and your business on the map
  • Live Video and You Tube – make sure you have some videos on You Tube and you can use live video on Facebook too

Social Media is just one type of marketing – so remember -do not put all your eggs in one basket!



Social Media Training

We work every week with such a wide variety of businesses. Our new website launched this week so we thought we would write our first blog on this new site about what to consider when venturing into the world of social media. A lot of businesses we speak to do not see the point of using… Continue Reading